Saturday, March 6, 2010

LBG: The Origin of the Phrase

I don't want you to think that I invented the term "Late Breaking Gays".
It was apperently first coined by Mark Penn, co-author of "Microtrends: The Small Forces Behind Tomorrow's Big Changes."
Mr. Penn is a pollster and is best known for pegging "soccer moms" as a key part of President Bill Clinton's '96 re-election campaign. Penn also served as Hillary Clinton's chief political adviser on her run for president.

His theory is that in today's splintered society there are all these social subsets that, even though each subset makes up about 1 percent of the population (that's about 3 million people), they are potentially powerful.

One of the these subsets that he identifies is Late-breaking gays. Penn says that there are some where around 2.5 million of us LBGs.

So thanks to Mr. Penn for noticing. Now how do we bring all that power to bear?

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